Scope

App Design
Prototyping & Testing
Research & Development
Illustration
Visual Identity

Te Mauri Moemoeā

A gamified tool designed for and with rangatahi and their whānau — encouraging and guiding dreaming big! The product of a project led by Te Tihi o Ruahine in partnership with Toi Āria, Te Mauri Moemoeā is one of many planned product innovations to be integrated into a Māori wellness platform.

Context

Over the course of 2019 and 2020, I had the opportunity to work as the UI&UX designer for Toi Āria on a co-developed project led by Te Tihi — an alliance of nine Māori organisations, iwi and hapū who work collectively to deliver whānau-centered services.

Within this organisation are whānau ora navigators who work alongside families and support them in achieving their aspirations in life. Te Tihi came to Toi Āria wanting to create a digital resource or game that could be delivered to families and encourage the power of dreaming together and strengthening family wellbeing. This idea originates from the Te Ara Whānau Ora (TAWO) process — an approach that places whānau at the centre of decision making.

Objective

Through workshops and interviews with over 40 individuals, whānau guided the iterative design of a narrative based on Māori pūrākau (stories) of Tāne Mahuta. Te Ara Whānau Ora navigators provided insights into the value of individual and collective whānau dreaming and the needs for whānau as they set and achieve dreams. Using Te Ao Māori concepts through the core game loops was acknowledged as fundamental to this tool to encourage users to set dreams, invite contributors, navigate tasks, and recognise and celebrate achievements.

Solution

Currently, in the advanced stages of development, Te Mauri Moemoeā is your personal guide to harnessing your mauri (life force and vitality) to form and pursue moemoeā (dreams) with the help of other awesome people in your life. Te Mauri Moemoeā's core roots are in a proven whānau-centred, strengths-based model developed by Te Tihi. Designers from Te Tihi and Toi Āria engaged Māori whānau in a co-design process to adapt what has been a kanohi ki te kanohi approach into a digital tool. The dreaming app inspires and guides rangatahi and whānau to set goals, break them into bite-size tasks and identify strengths, friends and whānau that can help pave a way up through the heavens towards dreams.

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Contact

Contact

contact

contact

contact

Education

education

education

education

education

Massey University, Wellington (2017 – 2020)
Bachelor of Visual Communication Design
First Class Honours

Experience

experience

experience

experience

experience

Xero (Oct 2021 — Oct 2022)
Toi Āria (Aug 2019 — Oct 2021)
KISSLabs (Jan 2020 — June 2020)
Wellington Phoenix (Sept 2019 — June 2020)

© Matthew Law 2022 All Rights Reserved

© Matthew Law 2022 All Rights Reserved

© Matthew Law 2022 All Rights Reserved

© Matthew Law 2022 All Rights Reserved

© Matthew Law 2022 All Rights Reserved